Our product review process

At Spirit & Destiny we work to bring you the latest recommendations of products that you care about most.

Our experts know our audiences and what they want to buy; our journalists pride themselves on the highest standards and best practices; and we are always looking for what is best for you – what’s the most practical, with the most features, not necessarily what’s the most fashionable or the most expensive.

As part of the wider Bauer Media network, we are able to leverage a huge range of expertise.

Alongside the experts from our sister brands, our journalists spend hours investigating and researching what products you should spend your hard-earned cash on, based on analysis and customer reviews. Everything we recommend we would buy ourselves (and probably already have, in many cases) – consider us your shopaholic friends who try it before you buy it. We know what matters to you, because it matters to us.

Do you make affiliate commission?

We work with a variety of affiliate partnerships and we may receive a commission for purchases made through our links. However, we choose our recommended products independently of whether they are sold by an affiliate retailer. Our priority is recommending the best product, first and foremost. Any affiliate commission earned is due to that retailer offering affiliate commission. As an Amazon Associate, we earn from qualifying purchases.

How does this impact your editorial work?

Our affiliate partnerships do not impact on the product choices we make, or the reviews we write. There is no pressure on our editorial team to choose particular products or brands; we won’t recommend a product that we don’t believe in. The products will speak for themselves when you invest in them.

How do you choose which brands to feature?

We regularly feature Amazon, because it has a massive range of products and is quite often the cheapest retailer on the internet. We also appreciate its levels of customer service, and we know many of our readers already have an Amazon account, making the shopping experience seamless.

We are always on the lookout for the cheapest prices though, and will link to other household brand names when they have a product not available on Amazon, but whose customer service we can also trust in.

What about products I want that you haven’t written about?

Get in touch if there is anything you want to know more about. Email us, or get in touch on Facebook or Instagram. Our team is forever curious and love new ideas to investigate.